Looking at the structure of music videos- Fit but you know it

The video shows a man walking through the street flicking through photographs. He's singing at the same down, and the lyrics match what is happening in the scene. For example, when he talks about eating, and then it shows him eating in a shop. The artist is a participant, observer as well as the narrator in the video. He sings on the road and throughout the song, in the photographs also. The main focus of the video is on the artist in the whole video. The ratio of narrative to performance is 50:50.