http://www.alexclare.com/

Alex Clare’s website uses a range of elements to promote the artists as well as brand images and songs. As soon as you enter the website you will notice that there are a list of upcoming live performances of Alex Clare, to promote his songs the website uses Facebook to reach the target audience which in my opinion is from 18 and onwards as these songs tend to focus on real life events that for a young teen its quite difficult to understand. Facebook is used by millions of people around the world it’s estimated that 1 in every 13 people use Facebook  This is very useful when it comes to prompting music as it’s a more effective way or targeting and meeting an ideal audience.

Facebook is used by Alex Clare’s website as a medium for creating brand awareness in addition to the company it provides brand exposure (alternative rock and soul) to a potentially new audience and gives the opportunity for the artist to position themselves in new and unique ways

.Alex Clare’s website employs his latest songs such as “RUDIMENTAL - NOT GIVING IN FT. JOHN NEWMAN & ALEX CLARE”.By having videos of latest songs enable them to promote the brand image in a more effective manner in the sense that videos are another source of communication this will tell the audience what the songs about, who’s in it etc. it keeps the website organised and neat.

On the website where it says music by clicking on this gives the audience the name for his latest album and the tracks that are on it. In fact even better it tells the audience the stores they can get it in stores like HMV, Amazon etc.  The website is very consistent in bringing news towards the audience (it’s updated every day).

There are weaknesses of having a websites like Alex Clare’s for example because of the nature of the internet and the sheet number of music companies on the world wide web, may make it difficult for Alex Clare’s website to reach specific target audience .Also competition is very high on the internet. Since the dear departure of Michael Jackson his fame and website status has gone through the roof, its website like these that kill other competitors like Alex Clare.