- Codes and conventions:
- common elements in a media text.
- we, the audience, would expect to see these common things in media texts.
- Narrative structure:
- order in which story is told, how it is sequenced.
- Genre:
- type.
- Media language:
- technical terms (camera, mise en scene, editing, sound)
- Representation:
- the way an object/event/person is represented/shown. It will often have messages and values based on the point of view of the person that constructs the media text.
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