Carol Vernallis

Carol Vernallis's theory is about the way a music video is constructed, the narrative, editing, camera movements and diegesis. She says that the video is a visual response to the music and the editing either matches the musical phrases or the beat, she says that this is all done to get the viewers full attention.This is more frequent is today's music video, rather than back then.

A music video that supports Carol Vernallis's theory is Mr Hudson ft Kanye West - Supernova

Another music video that supports the theory is Kanye West - Golddigga, this video is a clear example of how the edit matches the beat.