Function of a music video

The function of a music video is to promote the artist and their single, to see the musicians in a different way, because without musicians there is no way to preserve the music. It can also be a way to get our emotions more involved by visualing it. It can also tell the story of the artist better, and sometimes make the audience like the song itself better.  There is many many different kind of music videos nowadays, as there is now a massive variety of artists.

 

An example of this is;

Kanye West - All falls down

This video potrays Kanye West as an artist who is lost and trying to find his way, the lyrics tell a story of what type of person he is, for example "We're all self consious, I'm just the first one to admit it" This shows that he ain't afraid to tell the world who he is and what he is about.