Andrew Goodwin

Andrew Goodwin identifies different aspects in music video's nowadays, the beat of the music, the narrative and performance, the image of the star, visualisation of the song to the audience and the technical aspects of the music video.

He says that the music videos are usually constructed by the links between the visual and the artist themselves. He believes that music video tells a story, a music video that supports his theory is Beyonce - Best thing I never had

Another music video that supports Andrew Goodwin's theory is Leona Lewis - Happy