Music Industry

Summary of the state of the music industry in 2012

The mental outlook of the music industry in 2012 varies in many ways compared to previous years such as 2009 and 2010 where there was not much difference, Traditionally a music video is structured into two aspects, these aspects have the same functions but are opposite in terms of the size. They are

1.         Mainstream (the most financially successful) firm in the music industry, they are large organisations that saturates the market; they take up the whole market. Without the mainstreams then the music industry wouldn’t be an industry at all. It’s all about revenue and how much profit is going to be made. Mainstreams are known for having high production values they are very expensive forms of promotional media. Mainstreams are also known as being the “Majors” of the music industry and could be compared to a conglomerate (group of diverse companies under one common ownership).

2.        Independent record labels –they are smaller than the mainstream organisations, however they deal with very specific genres to meet its “niche audience”.