Laura Mulvey

Laura Mulvey's theory on representation is that she believed in 'The Male Gaze' She believes in the conception that women are not seen in the same way as men, she argues that the women's role is passive, whislt the men are the controlling subject. Women are to be looked at and is just an object or desire, especially in most music videos where women are seen as props.

A music video that supports her theory is Dizzee Rascal - Holiday

This music video shows lots of girls and 4 men, the ratio probably being 50-1 to girls, moreover all the girls in that video are in bikini's (hardly any clothes on). This supports Laura Mulvey's theory because the video implies that the women are there to be seen at, hence the clothing. In addition to that, the lyrics suggest that women are easily brought, supporting the theory as women not being seen in the same way as men.

A music video that argues with her theory is Ciara - Like a boy

This music video goes against her theory because Ciara is dressed as a boy, acts like a boy and isn't seen as passive but dominant. The lyrics also implies that women should be more like men, for example..

'Ladies, I think it's time to switch roles'

This suggests she knows that she wants the males to see how women are seen from an outside point of view.