Color Scheme

It’s really important that as a group we choose the right color scheme because it helps promote the artist’s album well; this album is all to do with sadness and the ups and downs that occur in a relationship. I was thinking that we go for a darkie background (black or gray) because most of the songs are depressing.

Once the color gray gets closer to black, the more dramatic and mysterious it becomes. The color gray is subdued, quiet and reserved. It does not stimulate or energize despite one of the tracks for our song consisting with quiet allot of energy from the artist himself. 

Gray can stifle and bring this depressed energy but it is also the stable base from which the new and positive can come.

Black is more of a color that keeps things bottled up inside, hidden from the world such as the emotions of the artist it creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence( according to Wikipedia).

Black can give an impression of authority and power towards our target audience.

These two colors are indeed very effective and will look very good on our digipak but then again this is just my opinion.