The effectiveness that my digipak should contain.

I want my digipak to contain a range of elements that will contribute to creating an effective digipak/advertisement piece, my digipak will be influenced by many artists that have used close-ups for their album cover, artists like

Usher

50 cent 

Although these front album covers above do not link with the front cover that I will do in terms of genre they are just an example of a really effective digipak in the sense that it’s able to capture the audience’s attention and we are able to see the artist’s face and their emotions as well.  

I feel that it is really important(crucial) to employ close-ups for the front album cover, because it’s a new artist, no one knows who the hell Marcus green is and by having a front cover that does not consist of a close-up is a tragic. The use of close-ups is shown throughout our music video and will be used in the ancillary product as well, it is very important that I do this properly as I want to show a clear visual link as most of the shots are close-ups and medium shots one of them will be on the front cover of my digipak as well as advertisement.

Hopefully if done right the digipak and advertisement should complement each other in an effective way as they share similar shots, our music video’s main base track consist with a dark background (street at night) as a result of this my front cover should consist of a background that is dark as well as a result emphasizing the clear visual link between the ancillary products and music video.