Today was the deadline for the final ancillary work and I've met it. I have made the changes I was advised to make and given in my final work.
As you can see, I have played around with the colours of text on the poster and now the tour dates, reviews and cities are a lot more visible. This is an aspect of a real poster that would allow consumers to notice the writing from further distances.
Overall, I have made changes to the font of the artist's name as I felt the previous font was too bold and wouldn't really suit his image. I have now gone for a more casual relaxed font that I have feedback on saying it looks a lot better.
Another noticeable change is on the back cover. I've moved down the Facebook and Twitter logos and made the barcode and Island Records logo a bit smaller to accommodate for the social networking sites. However, I have ensured to keep the Island Records logo a little bigger as they are the main producers and distributors for Marcus Green so they should be more noticeable. It is also important that I kept the social network sites logos as they will allow fans to interact with the artist and vice-versa. Furthermore, I've taken out the black spine from the inside panel as I was now informed that the inside doesn't usually have a spine. And it looks much more natural without it.
In conclusion, I'm pleased with my final product; I think my work has followed all the key codes and conventions of digipaks. As MG is a new artist, I made sure that the cover picture is one that is a mid-close up shot and that he has direct eye contact with the camera. This would help establish him as an individual artist and the direct eye contact would endear him to his fanbase. The 2 pictures of Marcus Green on the inside panel are also quite symbolic; the first shows Marcus sitting on some steps, looking depressed. This correlates well with his genre and the mood of the single 'Too Close' as it is a song about love and the negative effects of it. The fact that Marcus Green is alone here in every picture portrays that he is an independent man and is confident of himself; this may be sending out a message to his teenage/twenties
fans that you don't necessarily have to have someone to be happy or successful. This is also replicated through the titles of his songs because although some of them are a bit lonely at first, the latter ones show a person's change through journey and how be has been 'Breaking The Walls.'
In the promotional poster, I have used iTunes, Amazon MP3, Facebook, Twitter and Dre Beats all as products or companies associated with the music. (Yes, I used HMV too but this was made before they became bankrupt.) Remember that the majority of MG's fans would be people in their late teens and twenties. This is the world of the internet is crucial for sale and marketing. While spreading Marcus Green's Facebook and Twitter pages would allow him to get more followers and therefore more promotion, the placement of the logos of iTunes and Amazon MP3 are absolutely crucial because statistically, more young people buy music online rather than in the retailer (perhaps why HMV and previously Zavvi suffered so much). As music is most popular in the MP3 format, it is appropriate to have iTunes and Amazon MP3 logos present in my poster. Additionally, I have placed the barcode (readable by smartphones) on the poster as it would allow a person to purchase it immediately directly into their phones. This would be convenient as an increasing number of people are buying smartphones and people now have high demands of owning music in digital forms. Finally, Dr Dre Beats headphones are currently one of the most popular music-related products sold worldwide.And like Marcus Green, the main artist behind it, Dr Dre is also owned by Universal. So it would make sense for universal to promote their own products through their artists.
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